John Lewis new ad campaign in Stylist this week is telling everyone that John Lewis no longer wants to be your upmarket department store frequented by your grandparents it wants to be a fashion department store on a par with Selfridges. I'm not sure they have quite convinced me yet but I do love this Fiorelli Waikiki bag that features in in the advert. It also has 20% off at the minute and is only £28! Convinced or not they got me to visit the site which is progress. The fashion pack are a fickle bunch, give us something we want to buy and get it in the press and we shall come, new store fits yadda yadda are in a way not really as necessary as the chiefs think.
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